Marketing Communications Coordinator (full time, non-exempt)
The Marketing Communications Coordinator is an integral member of the Fort Worth Museum of Science and History Marketing & Public Relations team who understands great storytelling and knows how to reach the right people. Through the use of various platforms externally and internally, this individual plays a key role ensuring the Museum fulfills its mission to provide an extraordinary environment to engage youth and families in learning about science, history and technology.
As a member of the Marketing and Communications team, the Marketing Communications Coordinator connects the public to Museum programs, initiatives and projects through strategic and creative outreach (this includes working closely with other members of Museum staff for the development and distribution of news releases, social media posts, videos, calendars, blog posts, and support materials for all programs, events and exhibits).
The Marketing Communications Coordinator will be a creative, highly motivated individual who is comfortable in a fast-paced environment. Experience in graphic and web design, a plus. Relevant experience, preferably with a museum, a not-for-profit organization, in corporate communications or an agency setting also helpful. Reports to Executive Director of Marketing and Communications.
Basic Functions and Responsibilities (including but not limited to):
Write, edit and issue news releases, including images when appropriate, for programming, exhibitions, and position statements.
Generate and secure news coverage through media outreach for the Museum’s programs, events, exhibitions and films.
Present ideas for stories to the news media in targeted outlets, including daily and weekly newspapers, radio, TV, magazines, trade journals, social media, national news contacts and wire services.
Produce and edit video for use across various Museum platforms.
Assist in the development, coordination and implementation of all social/viral/interactive activities in support of the Museum’s web-based communications.
Assist in creating and posting timely editorial content for the Museum’s website and social media channels
Familiarity with social media management tools like Radian6, HootSuite, Twitter Search, TweetDeck, as well as Google Analytics and Facebook Insights.
Maintain accurate, comprehensive and timely Press Room on Museum website.
Update content on Museum website as necessary.
Build and expand relationships with local, regional and national media; maintain media and contact lists.
Assist in production of Museum E-blasts and other collateral pieces through story ideas, writing, and editing.
Participate in developing public relations/marketing plans for special programs, exhibitions and films.
Serve as Museum’s spokesperson to the news media when appropriate; coordinate and assist with all media interviews with Museum staff.
Supervise volunteers and/or interns, as appropriate.
Assist with the planning of special events
Represent Museum at various special events, as appropriate.
Support the Museum President, Vice President of Development, Executive Director of Marketing and all Museum senior leadership in establishing and maintaining dialogues with Museum constituencies as appropriate.
Collaborate with Museum leadership and staff as appropriate to craft messages and talking points to present the Museum in a positive light to all key audiences; ensure consistency of key messages; prepare and assist with presentations as requested.
Willingness to work some nights, holidays and weekends as required
Other duties as requested.
Basic Requirements and Qualifications:
The Marketing Communications Coordinator will be a creative, highly motivated, detail-oriented multi-tasker who is comfortable in a fast-paced environment, with experience in public relations, copywriting, content development, video production, script writing, and social media strategy, including marketing and analytics. Experience in graphic and web design, a plus. Relevant experience, preferably with a museum, a not-for-profit organization, in corporate communications or an agency setting also helpful.
The position requires a bachelor's degree in marketing, journalism, public relations, media relations, public affairs, advertising or a related field.
Other requirements include:
1-3 years marketing communication experience required
Completed or working on BA/BS in marketing/journalism, digital marketing, communications or related field and must provide three writing samples as part of the application process
Strong oral and written communication skills and attention to detail; Ability to read and edit communications copy and other relevant documents.
Strong organizational skills and ability to balance multiple, overlapping projects in a fast-paced environment; Ability to meet multiple deadlines; Ability to process and maintain large volumes of paperwork.
Familiarity with local and regional media platforms, trends and services.
Demonstrated competency working in the social media environment.
Strong portfolio reflecting wide-ranging writing/media relations success.
Proficiency in Microsoft Office Suite; competent computer and internet skills.
Proficiency in video development and production.
Demonstrated ability to work collaboratively in a diverse work environment, maintaining diplomacy and professionalism in all situations.
Upbeat demeanor, sense of humor, and the humility to incorporate the feedback of others.
Ability to sit or stand for extensive periods of time.
Bilingual (Spanish) preferred but not required.
THANK YOU FOR YOUR INTEREST IN THE FORT WORTH MUSEUM OF SCIENCE AND HISTORY!
The Fort Worth Museum of Science and History is an Equal Opportunity Employer.